{"id":7578,"date":"2013-08-24T02:00:23","date_gmt":"2013-08-24T06:00:23","guid":{"rendered":"http:\/\/verastic.com\/?p=7578"},"modified":"2013-08-21T20:27:26","modified_gmt":"2013-08-22T00:27:26","slug":"dear-benefit-what-do-bulging-crotches-have-to-do-with-mascara","status":"publish","type":"post","link":"https:\/\/verastic.com\/site\/fb\/dear-benefit-what-do-bulging-crotches-have-to-do-with-mascara.html","title":{"rendered":"Dear Benefit, What Do Bulging Crotches Have To Do With Mascara?"},"content":{"rendered":"

Brands are always pushing the envelop when it comes to advertising, and I cannot fault them for that. The more outlandish your ad is, the more popular it becomes. I, for one, am a big fan of Geico ads. They’re mostly funny. But this is an ad for mascara from benef<\/em>it (their they’re real mascara) and it’s — interesting.<\/p>\n

\"Benefit<\/a><\/p>\n

I watched the ad with my mouth open because I was sure I was watching the wrong ad. I know that sex sells, and I know that this ad is trying to add some humor, but at the end of the day, as a woman, do I not want to still see what this mascara is capable of doing? Please understand that I am not offended by this ad at all, I’m just perplexed. And I can’t stop asking myself, “But why?”<\/p>\n