Chipotle, a famous Mexican grill just debuted its first television commercial. Until this new ad, they had never, ever done an ad on television. But they went the social media route by first debuting it on YouTube. I saw the ad for the first time during the Grammys on Sunday, and it was not your typical ad. You had to watch it and pay attention to it before you realized what was going on. For me, the first time I watched it, I actually thought it was about some kind of medication. Alas, at the end, I found out I was wrong. Proceed to see the ad for yourself.
What do you think about the video? If you thought it was just a bunch of animated figures walking around, then you’re wrong. There’s actually a story to the ad. First of all, Coldplay’s song, “The Scientist” is the soundtrack of the ad, but it’s being sung by country music legend, Willie Nelson. In the United States, most farms are in the South. So are country singers (or country music in general).
The ad is about farmers who are preparing meat the new-fashioned way: with chemicals, a lot of processing, and not a whole lot of meat. However, the farmer thinks about his pigs being locked up behind bars at the meat factory and he thinks of the chemicals they are being fed, so at one minute and fifteen seconds (1:15) into the ad, the farmer goes back to his original farming ways: on the farm, in the barns, without chemicals.
The point of the ad is to tell us that Chipotle will only use meat from farmers who don’t process their meat. When you go to Chipotle, you can be expected to be served real meat – according to the commercial. But the most interesting part is the war of words in the comment section between the vegans and the non-vegans (or carnivores as they call us). I’d really rather be called an omnivore. I eat spinach, darn it! Someone even asked if we (carnivores) would leave our pets outside 24/7. Of course, we won’t. But cows and pigs are not pets. Or are they?
I thought it was a horrible commercial until I watched it again. Now I realize it’s not as bad as I originally thought. It’s not the best I’ve seen, but it’s not the worst either. It’s good that it has a story, but for a commercial, it takes too many brain cells to figure it out. And it doesn’t help that you have to watch it to the end before you realize what’s going on.
What do you think?
aren’t most farms in the midwest though?
From what I read, I was led to believe they’re mostly down south, but then, that also depends on the kind of plantation – dairy farms, poultry farms, etc.